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In the online marketing space, everybody loves the quick win. The shortcut. The "growth hack".

The sky is fallingSensational claims in sales copy gets people’s attention and sparks the ...

Listening in on your passions

Listening in on your passions When I left the traditional workforce, I realized that ...

Establish authority without being an expertEvery email, facebook ad, or landing page you go ...

Start with a simple messageWriting sales copy requires a great deal of focus. Much like ...

The Power of Parables There are a variety of ways you can make your ...

Confusion = No!What’s the number 1 thing to assure that your sales copy is ...

The #1 Question people ask meWhether I’m sitting in a room full of sales ...