The Process developed in this book can be applied to sales copy, regardless of platform or medium. It works by exploiting human psychology and ‘brain hacks’ to guide prospects into becoming active customers time and time again. The concepts are framed through the practice of storytelling and applying well known structures and formulas into sales copy to convert sales.
These same principles are the same ones applied in the largest Fortune 500 companies as well as the most aggressive Start-ups around the world. The principles are broken down into simple to understand, easy to read, ready to deploy sections that will get you writing amazing sales copy.
